Artificial Intelligence in marketing
Artificial Intelligence in marketing overview Rising technological advancements, combined with increasing demand for improved production and automation, have resulted in the rapid adoption of AI in a wide variety of areas in recent years. Recent advances in the development of machine-learning operations (MLOps), as well as advances in cloud technologies, are playing a significant role in the adoption of AI technologies. According to the IBM Global AI Adoption Index 2022, the global AI adoption rate has steadily increased to 35%, a four-point increase over the previous year. Around 44% of organizations are working to embed AI in their marketing applications and processes to emphasize the importance of consumer accessibility. AI is rapidly providing new benefits and efficiencies to organizations all over the world through new automation capabilities, greater ease of use & accessibility, as well as a broader range of well-established use cases. AI is be